Welcome to Story Thinking™
“You are IN a STORY, whether you know it or not.”
— Carl Jung
Storytelling uses STORY as a Communication Strategy.
Story Thinking uses STORY as an Operational Strategy.
Story Thinking is the result of neuroscience, the Hero's Journey, and the comparison of story structure to the leading change models and learning models within institutions today. The result is a revolutionary way to structure learning and work environments which operate from the sense-making pattern of story, to produce understanding and innovation.
Lewis poses the tantalizing proposition that poor results in education, innovation, and policy-making are rooted in a breakdown between the rational mind and the fundamental models that govern institutions.
— Kirkus Discoveries Review